Name of the Stores

As well as other signboards, the name of the store is often written on the signboards. Yet, it is written in relatively smaller text size compared to signboards from other sex industries.

For instance, the signboards of “Houseki-bako” only has the store name in small text size on the bottom right and the concept of the store is in a larger text size, which is easier for people to see.

This shows that sexy cabaret clubs are focusing more on the themes of the club rather than the store name.

Price

The signboards of club S-GALAXY is one of the rare signboards that has a price on it. The main signboard, it has the price table that explains the system of the club with the phrase “完全前金制” . Those means to pay before they have the service in Japanese. Thanks to the phrase, people would probably feel comfortable entering the club since they do not have any risks of being required an additional fee. They also appeal to the fact they have a special time discount by adding another signboard on the top. Thus, this store is probably emphasizing their affordable price and the safety of not being paid an additional fee inside the club.

Although the price was written on the signboards of S-GALAXY, most of the sexy cabaret club does not show the pricing on their signboard.

For instance, the signboard of “美少女パブセータームーン” shows the price of 8,000yen for 40 minutes, but the signboard was hidden at the entrance of the pub so that it is difficult to see from outside of the store.

Signboards of “美少女パブセータームーン” in Kabuki-cho

Thus, most of sexy cabaret clubs do not emphasize pricing compared to the signboards of other sex business industries.

Images

Rather than the store names and pricing of the store, the sexy cabaret club emphasizes images on their signboards. Although there also are the store name and opening hours in this signboard of Houseki-bako, the images are larger than those other texts on the signboards. Looking at this signboard, people would first have the impression of the images of the girls.